Make September the new January

Why this month should be about taking back 2020

Throwback to midnight on January 1st and chances are, you weren’t imagining the year ahead was going to pan out quite like this. In fact, you probably weren’t thinking much more than “pass me that Champagne”.


It’s hardly been a cork-popping year – in fact, people in the cork-popping business have to curtail how many bottles of fizz they’re producing because of our lack of reasons to celebrate.

However, September offers the perfect opportunity to take back what the coronavirus has stolen, especially when it comes to your business.

This month is in fact a ‘temporal marker’. To normal people like you and I, that’s fancy-speak for a transition where one chunk of time feels like it ends and another begins. It’s the annual cycle of going back to school that’s done it to us, and it stays with us into adult life.

But what’s that got to do with your business? You might have noticed already that things have started to pick up this month after the August lull, as everywhere people go through this almost New Year-like experience (though admittedly with less glass-clinking).

This means it could in fact be the best time to get your brand out there, and maximise on this collective psychological renewal – especially if this year’s uncertainty has left your business stuck in a ‘feast or famine’ cycle.

What do we mean by that? Well, business picks up, you’re busy delivering the products or services you said you would (the feast) and getting paid. Then after you’ve delivered there’s a quiet patch (the famine) and before you know it, the whole loop starts again.

It’s easy to get stuck in this vicious circle – many start-ups and SMEs only start marketing when they get to the famine. But it’s too late. They needed to be doing it in the feast phase that’s just passed.

The only way to overcome this is with a plan. Not more marketing but consistent marketing. A plan which means when you hit those busy times you’ve got great content ready in your arsenal, not content created in a hurry.

Slowly but surely, those peaks become less peak-y, and the troughs less trough-y. There’s less ‘feast and famine’ but a more predictable revenue stream, in turn allowing you the headspace to grow your business.

Get it sorted and before you know it, you’ll be popping open the Dom Pérignon* – no New Year necessary.

*Other Champagne brands are available

Don’t just survive the rest of 2020. Thrive…

Thinking about how to squeeze the most out of the rest of this year and get 2021 off to a strong start? Get in touch today for a no-commitment chemistry call to see how Lumetiq might be able to help with your creative content.